Cases
How to Create Better Ideas - Book about the design process and ideation. 2020.
Being the author and designer of this book it is based on 30 years in the design profession and gives insight into the design process and how to create better ideas.
The book divides into two sections: the right and left brain. The left brain analyses the general design process. The second part, the right brain, introduces six self-developed methods that teach young and experienced designers to create more and better visual ideas relevant to all design disciplines.
It is a book for anyone who would like to learn and understand design more in-depth. For anyone who wants to know the answers to these questions: what is design, what is creativity, what mentality and conditions are needed to guarantee a productive design process? For young designers and educators and design professionals that want to boost their ability to create visual ideas.
Dutch national police force - Logo & visual identity design. 1992.
The visual identity developed for the Dutch police force merges the spirit of two previously autonomous police organisations - namely, the state and municipal corps in a single logo. The flame symbol can be seen as a beacon, a protective flame. This is combined with a law book-like form and the word 'politie'.
The additional orange and blue striping system applied on all cars, boats, and helicopters optimise visibility and safety at day and night time. The clients were the Ministry of the Interior and the Ministry of Justice to the Kingdom of the Netherlands. The police identity won several design awards. In 2006 the Dutch police striping was selected by public vote as one of the 25 Dutch Design icons of the last 100 years. As a senior designer with Gert Dumbar at Studio Dumbar.
Swimming with sharks - The graphic novel. 2018 - Gold at Muse Creative Awards 2018, New York
A compact and visual version of the book 'Swimming with sharks’ by Joris Luyendijk, Dutch anthropologist and journalist for The Guardian newspaper. He spoke with 200 London bankers to find out how they operate and what drove the financial crisis in 2008. Ten years after little has changed to avoid a possible new crisis. The solution starts with understanding the problem. Free PDF download.
Juzix - Naming, logo & visual identity design. 2017.
Juzix is a Chinese blockchain specialist, operating in the fields of finance, technology, and other secure digital value transactions. The name Juzix combines the first part of the Chinese name Juzhen meaning ‘Matrix’ and the last part of its meaning in English. The symbol visualises a network of progressively growing interactions.
SparkyTiger developed the international name and designed the logo and visual brand for Juzix. In collaboration with Think Pro, Shanghai.
Lowlands & Partners - Logo & visual identity design. 2016.
Lowlands & Partners is specialised in family wealth management with an exclusive and personal touch. They work with the best and premium partners around the globe. Legacy planning, asset management, and lifestyle solutions. The founding partners of the company are European and Chinese. Their clients' Chinese entrepreneurs looking for residence overseas with their family, businessmen wishing to diversify their assets to create an international portfolio. Also, families wanting to protect their wealth for the next generation or who want to sent there children to the most prestigious boarding schools in Switzerland.
SparkyTiger designed the logo and visual brand for Lowlands & Partners. In collaboration with BSUR and WDK in Shanghai who are responsible for the naming and strategic positioning. As creative director of SparkyTiger.
Dutch Culture Centre - Logo & visual identity design. 2010.
The Dutch Culture Centre was an initiative of the Netherlands China Arts Foundation. It offered a diverse cultural program in downtown Shanghai alongside ‘Happy street’, the Dutch pavilion at the Shanghai World Expo 2010. The program lasted for six months and was predominately focused on a Chinese audience.
The logo for the DCC shows the silhouette of the Culture Centre in white against colourful flowers, referring to the tulip as a typical Dutch icon and the magnolia, the symbol of the city of Shanghai. The communication was bilingual, both in Chinese and English. The festive style was applied to various graphic items and a website. As a creative director with Rosanne Wong and the team of Studio Dumbar China.
Hewlett Packard campaign - Airports Milan and Rome. 2006.
For the Hewlett Packard headquarters in San Francisco the HP campaign was developed for the Italian airports of Milan Linate and Rome. 'Change + HP' was the all-over theme of this corporate campaign. The arrow-like shapes were the visuals. More than 1000 graphics were applied in all public spaces; on walls, check-in counters, tables and escalators, elevators, and pillars. In collaboration with Goodby Silverstein and Partners. As designer and co-founder with the team of NLXL.
Alphasense - Logo and visual identity design. 2016.
Alphasense, an innovative consumer product, is a responsive headband combining neuroscience technologies with eastern spirituality. The headband gives personalised feedback to the user to improve and deepen yoga meditation. It helps to solve sleeping problems and releases stress. Alphasense is developed in collaboration with the Harvard Center for Dynamic Biomarkers, will have its launch in the US and be available it the rest of the world after.
Gallery
About the Tiger
Creating visual brands
SparkyTiger is a twinkling and independent design studio. Our expertise is creating visual brands to make organizations, products, and services stand out and become memorable. From scratch for start-ups, adapting them in the process of change or preparing to go international. The studio is founded by Joost Roozekrans, a Dutch designer and creative director and Liza Lin a designer from China.
Network of specialists
SparkyTiger collaborates with an extensive network of specialists from Europe, China and around the world. Depending on the scope of the project and expertise needed we create the team required. SparkyTiger works for businesses, governments, educational institutions, media companies, services, and cultural organizations. Variety is good for creativity.
Joost Roozekrans - founder & creative director
Joost is working 30 years in the design profession. He was living in Shanghai from 2009 till 2019, where he was working for four years as the creative director of Studio Dumbar China before starting SparkyTiger. Next to this Joost was part-time university lecturer branding & identity design in Shanghai.
Before moving to China he was co-founder, partner, and designer of NLXL (2001 - 2008), a design studio for visual communication and interaction design and creative team leader at Studio Dumbar in the Netherlands. He lived in London for two years working both as a freelance designer and as the senior designer at 'The Guardian', responsible for the design of the online newspaper. In 1992 his first project at Studio Dumbar was designing the visual identity for the Dutch national police force.
Liza Lin - founder & designer
Liza is from Shanghai. She has been working as a designer for 20 years. Liza was trained as an interior designer and working for about eight years for international interior design firms in Shanghai then changed over to graphic design working freelance and for the hospitality industry. She is involved as a designer and responsible for the operations and project management of the studio.
Touch the Tiger
Joost Roozekrans
Founder / Creative director
(English and Dutch speaking)
joost [at] sparkytiger [dot] comLiza Lin
Founder / Senior designer
(English and Chinese speaking)
lizastyleliza [at] 163 [dot] com
