I visited an auto show for the first time in my life. Auto Shanghai 2015 at the new Hongqiao Convention Center, a massive new complex in the shape of a four leave clover. It was an excursion for my students of the SIVA-DeTao that are working on a project to improve the brand identity of a car brand. Every student had selected an existing brand to focus on and car manufacturers from around the world were present.
That day i counted more than ten Chinese car brands unknown in the west. Ever heard of Qoros, Tech8, Dragonfly, Zenvo, Saleen, Icona, G. Patton, W Motors, Pateo, Equus, Genesis, Huasong or Maxus?
